Author: Neil Connolly & Ben Reeve
92 pages: eBook (Instant Download)

Inside this eBook:
The Four Quarters
Our Four Rules for creating “Influential Communication”
Putting it all Together
Outcome Set
Thinking Out Loud Set
Reverse Psychology Set
Group Set
Alphabetic Word Lists



These days it is essential to respond quickly to business and commercial demands in an effective and influential way. The use of language is essential in directing how a person chooses to focus their attention. Influential Communication is a hand book that lists the key components and patterns that enable you to create the language which will gently and effectively direct a person's thinking.

Influential Communication is based on the Milton model, named after Milton Erickson and is useful in many business processes from sales, negotiation, presentations, conflict facilitation and in gaining rapport in general. One of the fundamental principles of the Milton Model is the use of generalisation and making linkages between ideas which helps avoid interrupting the person's own flow of consciousness.

Using Influential Communication enables you to make connections in a person's conscious experience through your use of suggestion. The use of more specific language would be limiting in this instance as it directs conscious rather than sub-conscious process and understanding.

Enclosed within these pages is a simple yet effective method for learning Influential Communication. Many people have initial difficulty with Influential Communication as they believe that you have to plan in advance for it to work effectively. The aim of this work is to loosen up this belief.

We modelled out a strategy for learning and applying Influential Communication by breaking it down to a very simple structure. This book will teach you our method for creating multiple versions of Influential Communication with very little effort. This is the basic version that will enable you to easily pepper your speech with more Influential Communication.

Availability: instant download